WHAT IS INBOUND MARKETING?
Simply put, inbound marketing is a method of attracting not only more visitors to your website, but the RIGHT visitors to your website by offering them content that is useful and relevant to them.
Once you get the traffic to your site, a properly executed inbound strategy will ultimately convert your web traffic into customers.
We start by helping you identify who your ideal customer is by utilizing your historical customer data and seeking information from actual customers. Once we understand who we are marketing to, we build a strategy to attract these people to your website through:
- Keyword research
- Blog Posts
- Social Publishing
- Pay-Per-Click Campaigns
Once we attract visitors to your website, we help you convert them into leads by creating content that is interesting and useful to your ideal customers. The content can be ebooks, whitepapers, infographics, etc. We work with you to create content in all three stage of the buyers journey of:
- Awareness. They have realized and expressed symptoms of a potential problem or opportunity.
- Consideration. They have clearly defined and given a name to their problem or opportunity.
- Decision. They have defined their solution, strategy, method or approach.
Once you have leads coming in, the next step is to help you close those leads into customers. We help you understand where your leads are in the buyer’s journey and create appropriate email content for each stage. We can then help you nurture those leads though the journey so that when they are ultimately ready to purchase, they purchase from you.
Your customers can be your best source of information and new leads. We help you take your customers and turn them into promoters by:
- offering surveys
- asking for new leads
- monitoring social media sites for mentions of your name